FRONO.UK (“Frono”, “we”, “our”, or “us”) is a brand owned and operated by SAANVI (PORTCHESTER) LIMITED, the official parent company registered in the United Kingdom. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information. It applies to all users who visit or interact with FRONO.UK in connection with our services, including purchases, communications, and browsing activities.
By using our services, you agree to the terms of this Privacy Policy and understand that SAANVI (PORTCHESTER) LIMITED is the entity ultimately responsible for the processing and protection of your personal data.
1. Collection of Personal Information
We collect personal information when you interact with FRONO.UK, including but not limited to when you:
-
Create or manage an account
-
Make a purchase or engage with our services
- Contact customer support
-
Subscribe to newsletters or marketing communications
- Participate in surveys or promotions
Types of information collected include:
- Name, email address, phone number, postal address, date of birth
- Payment details and transaction history
- Device and browser data, IP address, location information
- Usage data related to website interactions and preferences
2. Use of Personal Information
Your personal data is collected and processed for the following legitimate purposes:
- To fulfill and manage orders or service requests
- To personalize your experience on FRONO.UK
- To send important account and transaction updates
- To improve website functionality and customer service
- To comply with applicable legal obligations
- To send marketing communications if you have opted-in
- To protect our business interests, users, and assets
We may also use aggregated, non-identifiable data for analytics and market research purposes.
3. Sharing and Disclosure
Frono may share your personal information with third-party service providers and vendors who support our operations, such as:
- Payment gateways and logistics partners
- IT and cloud service providers
- Marketing and advertising service providers
- Legal, regulatory, and compliance authorities when required
We may also share data with our parent company, SAANVI (PORTCHESTER) LIMITED, and affiliated entities for administrative, legal, or operational purposes.
In the event of a corporate reorganization, merger, acquisition, or sale of business assets, your personal information may be transferred as part of that transaction in accordance with applicable data protection laws.
4. Data Security
We implement commercially reasonable security measures to protect personal data from unauthorized access, disclosure, or misuse. These include:
- Data encryption during transmission and storage
- Access restrictions to personal data
- Regular security assessments and compliance with legal standards
- Internal policies governing employee access and handling of data
Please note that while we strive to safeguard your information, no method of data transmission over the internet is fully secure.
5. Use of Cookies and Tracking Technologies
We use cookies, pixels, and similar tracking technologies to enhance your browsing experience, analyze traffic, and deliver targeted ads. You can manage cookie preferences via your browser settings.
Third-party partners may also place cookies to gather usage insights and facilitate retargeting campaigns.
6. Accessing and Updating Your Information
You can request access to or correction of your personal information by contacting our support team. We strive to keep your data accurate and up to date.
To opt out of marketing communications, you may click the unsubscribe link in our emails or contact us directly.
7. Retention of Information
We retain personal information as long as necessary for the purpose it was collected and to comply with legal, tax, and regulatory obligations. Once the retention period has expired, we securely delete or anonymize the data.
8. International Transfers
As the parent company, SAANVI (PORTCHESTER) LIMITED may process and store your personal data in jurisdictions outside of your country of residence. We ensure appropriate safeguards, such as data processing agreements and standard contractual clauses, are in place.
9. Legal Disclosures
We may disclose personal information when:
- Required by law, regulation, legal process, or government request
-
Necessary to enforce our terms of service or protect our operations and users
-
Required to prevent, detect, or investigate fraudulent or illegal activities
